Science is all about testing and observing to build knowledge of the world around us. This knowledge is then used to create theories that can be tested. This method of research results in innovations that improve lives, such as new therapies for healthcare and advances. Business is about identifying the requirements of society and generating innovative products that meet these needs, while also considering the possibility of growth, profit margins and social benefits. Science and business make an effective combination.
Innovations in science are never successful without the backing of a business community that recognizes the need and is eager to bring the invention to the market. In most cases, that means that scientists need to become proficient in the business of things.
One method to accomplish this is by utilizing the practice of S2B marketing which allows researchers to market and sell their research more effectively while also protecting intellectual property. Some universities have even set centers specifically for S2B and a few journals have sprung up that focus on promoting S2B marketing.
But, there’s a place for “softer” skills of business, which help to create a strong foundation for success. This includes critical thinking, communication, and project management. Leading universities like Woxsen provide undergraduate programs that give students the tools needed to succeed in the business world. The Bachelor’s of Science program in Business offers 120 credits that include concentrations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also available.
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